The complete training for Product Management success
in food & Drinks
Bart De Jonghe - founder
Success requires product and People skills
Excellent product managers develop winning product strategies and implement together with sales and product teams. This requires technical product marketing and people management skills.
Not all product managers possess these skills and the results of uncompetitive product portfolios are shown in declining sales, profits and marketshare.
Launching new products in is the ultimate test for a PM’s capabilities and the low success rate proves this is a challenge for many.
The 2021 Global Best Practices survey from the PDMA shows that the best companies succeed 75% of their launches with the rest only 51 % *, meaning 1 in 2 is a failure.
We want to solve this problem by building competences in the 3 areas required for success: product marketing, people management and the partnership with sales.
Our trainings integrate best practices and product management expertise acquired in leading food and drinks companies. We share insights, methods and tools to help you become a successful product leader.
Food and Drinks require a specific approach
Food and drinks are special products. They are sensorial, cultural and emotional. That’s why successful product management in food and drinks requires specific techniques. With 35 years experience in food and drinks, we can share the insights and best practices you need to be successful.
Learn how to become product leader
in 7 days
Product Marketing as the base
Market Insights
Market understanding is the base for a sharp strategy and successful execution. You will learn what the essential market insights are and how to obtain these, illustrated with real life examples from food and drinks.
We'll explain the market research options and indicate which type of research provides the best answers to the key questions you have when building your strategy.
Product Strategy and Planning
You will learn what product strategy is and how you can develop a motivating product vision, expressed in your unique value proposition.
We detail the operational marketing plan and the 7 steps to build it in alignment with your stakeholders for a successful execution.
Innovation and Renovation
You will learn how to start and manage innovation and renovation projects successfully. We integrate the learnings and best practices from the Product Development and Management Association to help you grow to innovation leadership.
We complete with pricing strategies to build marketshare and profitability.
Activation: getting and keeping Customers
In this module you will learn how to build communication and promotional campaigns to get and keep customers, in a BTB context and in consumer goods for food and drinks.
We'll dive deep in branding and clarify what it takes to build a strong brand and impactful packaging. that sells.
Performance management
You will learn how to build your own PM dashboard to monitor your product portfolio performance and optimise your action plan, starting from an overview of the essential internal and external KPI's and metrics and delivering this together with your internal stakeholders.
completed with People management
& the sales Partnership
People management
Starting from the key success factors and the biggest challenges for product managers, we'll clarify the collaborative leadership style product leaders use to align, influence and lead teams. We use the Insights Discovery model to help you understand your own communication and collaboration style.
You will learn how to build and lead teams, sell your product vision internally and organise the collaboration with your internal stakeholders, 3 areas critical for your success.
Building a strong Partnership with your sales Team
The sales team is your privileged partner to build the WOW for your customer and indispensable ally for your product success. You will learn how to build a strong partnership and overcome the barriers to an aligned and WIN-WIN collaboration through our unique 4 step rocket model.
Building a strong partnership with your key customers through Category Management
Working together with your key retail customers as a category leader is the best guarantee to WOW them and position yourself as product leader. You will learn how category management works and why it is a great way to build a competitive advantage.
Discover the modules and training options in detail
Unique Practice based expertise in Food and drinks
to help you win in the market
6 reasons to chose our trainings
1. you get 25 years of successful product experience, best practices and learnings from Leading product marketing companies like Nestlé, Puratos, Alpro, ...
2. you get More Than 10 Years international Sales Experience to help you build a strong partnership with your sales team and your customers.
3. You get over 35 years of expertise in multiple Food and drinks categories at local and global level that will bring you the specific Insights, tools and methods for successful product management in food and drinks.
4. You get the complete skillset because our training covers the 3 areas required for success : Product marketing, people management and the partnership with sales.
5. Your innovation success rate will go up because you will learn the latest insights and Best Practices from the Product Development and Management Association.
6. You get the most relevant training on people skills as We combine real life situations with The Insights Discovery model as an accredited practitioner.
*For the innovation success rates – see ” Best Practices in new product development and innovation: Results from PDMA’s 2021 global survey” – M.P.Knudsen, M. Von Zedtwitz, A.Griffin, G Barczak published in the Journal of Product Innovation and Management 40 pp 257-275. A PDMA publication. For more detailed information, please contact me.
learn how you can become product leader : contact me at bart@productleadership.agency
